RED CROSS
BLEEDING ACTUALLY

Shortage of blood donors is becoming a serious problem in Hungary. Often operations get cancelled because of it. 

 

There are less and less blood donors, and it’s getting harder to get somebody to donate blood.

 

This is why we came up with an unusual idea on the Day of Blood Donation, supporting the Hungarian Red Cross.

 

We decided to reach out to people where they meet with blood the most on a daily basis. We targeted ads to YouTube movie trailers’ bloody scenes.

 

Banner: Attention! People in this video suffer from severe blood loss. 

But not for real. 

Contrary to Peter. He had a real accident and suffers from real blood loss. 

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Help the real victims. 

 

Blood shortage isn’t just a fiction. Donate blood!